Chinese Super League (CSL), the top division of professional football league in China has become the first professional sports league of the country to launch an official account on Twitter
The @CSLFootball handle will tweet video highlights for fans in both English and Mandarin.
Clips featuring the top five goals and top five saves from each match week will be tweeted every Tuesday, with the league also sharing behind-the-scenes content throughout the season on the platform.
“Hello World!!! Hello, fans! China Super League officially entered Twitter, we will be here to share the latest developments in the Premier League!!! #CSL #MyFirstTweet,” (translated) was the first tweet from the official account of the top division football league in China.
— Chinese Super League (@cslfootball) 11 May 2018
Jun Zhao, chief executive of China Sports Media (CSM), which recently extended media rights to the CSL until 2025, said: “With its live, public and conversational nature, Twitter was a natural choice for a sports league like CSL to connect with and reach out to international fans of the league in real time. Fans can also participate in conversations about the league with #CSL.”