Dads for Virat: Indian cricket captain Virat Kohli and his wife Anushka Sharma were blessed with a baby girl on January 11, 2021. To help him learn fatherhood, Pampers India has released a funny advertisement.
The ad features a few Indian fathers talking about how Kohli has faced all types of challenges in cricket, but it is now that he will face the biggest challenge of all — how to raise a child.
In the ad, the Indian dads teach Kohli on how to hold a baby right, how to bathe a baby, how to put the baby to sleep, how to change his baby’s diapers, etc, through cricket analogies.
The advertisement has been conceptualised by Leo Burnett to remind the audience that it takes two people to raise a baby.
“Dear Virat, you’ve been there for the country so many times and it’s time we’re there for you. We at Pampers believe that #ItTakes2 to raise a baby and here’s some fun advice from dads across the country. Because every dad needs a little help in the beginning – even the greatest of the greats!” read the ad’s YouTube caption.
#ItTakes2 is Pampers’ on-going campaign that reminds the audience that the involvement of both the mother and the father in baby chores and spending quality time with the baby is essential for the cognitive, social as well as emotional well- being of the baby.