Daniel Wellington launches new cricket campaign to mark India presence

Daniel Wellington catches on World Cup fever with cricket campaign

Amidst rising World Cup fever, global watch brand Daniel Wellington is entering the world of Indian Cricket by teaming with Team India stars Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal.

Daniel Wellington male face Ayushmann Khurrana also features in the campaign #OurMomentIsNow.

Khurrana, an avid cricket fan who has played junior cricket up to district level cricket, speaks passionately about the campaign “I love cricket! I love everything about it. It runs in the family, I’ve played cricket my whole life and my brother was the captain for Haryana’s under 19 cricket team. In this campaign, the brand is bringing the two big Cs – Cricket and Cinema – in India together inspire cricket fans across India and to show their support for Team India. I hope India wins the World Cup and brings home the trophy.”

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With the #OurMomentIsNow campaign Daniel Wellington is releasing a Blue Cricket Bayswater watch for both men and women. The Classic Bayswater is an effortless day-to-evening timepiece that features a black or eggshell-white dial with details in rose gold or silver and a blue strap. All fans that buy the watch will receive a limited-edition Cricket Fan Box that includes an exclusive cricket fan collectible card. Fans can buy the same from the website danielwellington.com or from the Daniel Wellington exclusive brand store.

Commenting on the partnership and the brand’s venture in the Indian market, Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington, who himself played competitive cricket during his formative years, said: “India is a significant market for Daniel Wellington. We are committed to strengthening the connection with our consumers in India. Having said that, we understand that Cricket is synonymous to India, it’s more than just a game, its an emotion. We believe that the Cricket World Cup is a massive moment in time where the nation comes together to support the Men in Blue.

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“We are thrilled to collaborate with Ayushmann Khurrana to build our brand in India and the 3 cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for team India who are featured in this campaign. The initiative will help build our brand in India and also launch this cricket campaign. Ayushmann Khurrana is a talented artist, and his values resonate well with ours. Speaking for myself I feel a great sense of pride and passion whenever I watch the Cricket Team in action and will always be an ardent supporter of Team India. Here’s wishing the team all the very best for the World Cup.”

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