Decks cleared for India-Australia cricket live broadcast on Tata Sky

Tata Sky Sony Pictures deal,India vs Australia Cricket Live,India vs Australia Series,SonyLIV Ind vs Aus Series,Sony Pictures Network India
Advertisement

Now all the Tata Sky subscribers will have access to the live broadcast of the ongoing Australia-India cricket series on Sony Sports Cluster channels.

The commercial dispute, which led to the Sony Pictures Network India being dropped by the Tata Sky DTH platform, has been resolved after more than two months. Even though Tata Sky provided some the Sony channels on request, the subscribers did not have access to all the Sony network channels.

Tata Sky and SPNI have reached an amicable understanding finally, ensuring the return of all the Sony Network channels on India’s premier DTH platform following a nine-week partial blackout.

Negotiations between the multi-channel operator and the DTH platform had broken down several times after Tata Sky had dropped all the 22 Sony Network channels from its content list on October 1 this year. Some of the channels on subscribers’ request were being restored though.

Also Read: India Australia series : SPNI strikes big with 11 on-air sponsors, 15 on Sony…

Tata Sky had blamed Sony for the deadlock as a deal on the broadcaster’s revised terms could have led to a higher fee for the Tata Sky subscribers.

SPNI‘s three-year contract with Tata Sky had reportedly expired on July 31. The parties had failed to enter into a revised agreement to ensure that the deal continued uninterrupted from August 1 onwards.

Following repeated disagreements and discontinuation of the SPNI channels on Tata Sky, the Telecom Disputes Settlement Appellate Tribunal (TDSAT) had heard the  case of commercial dispute and advised both the parties to reach a mutually acceptable negotiated agreement in four weeks.

Multi-system operator, Sony Pictures Network India is broadcasting India’s ongoing tour of Australia live on Sony Ten 3, Sony SIX and network’s OTT platform SonyLIV.

Also Read: India vs Australia 2018-19: Full Schedule, Squads, Telecast, IST Time, Live Streaming


LEAVE A REPLY