Cheteswar Pujara will lend faith and reliance to brand SBI Life Insurance.
The ultimate “insurance” for the Indian Test team in troubled times, Cheteswar is the perfect person to represent an insurance brand. Mr.Dependable of Indian cricket epitomises faith and reliance.
The man in spite of his unmatchable traits to invoke confidence, a star in his own right, Pujara is deprived by the commercial world of sports everything his deserves in monetary terms for being his true self.
However, SBI Life Insurance finds him as an able ally and shares the journey of the Pujaras – Puja and Cheteswar – in its first commercial campaign with the Test star of Indian cricket. In the 145-second video, the duo not at all public persona reveal the secrets and love on the journey together that completed six years only yesterday (Thursday).
6 Years of togetherness, and we have matured as a couple. The journey has been so good and eventful that I’ve lost track of time! This anniversary has become so much more special with little Aditi around, I’m happy to know that we are maturing as parents too ? pic.twitter.com/W7NzVpaSob
— cheteshwar pujara (@cheteshwar1) February 13, 2019
“You know him as the ever dependable middle order batsman & a team man on the pitch. Ever wonder what he’s like off the cricket field? We present #MainSeHum ka kadam ft. Puja & @cheteshwar1. Watch how he always keeps his family first both on & off the field http://bit.ly/MSH2PujaraTw,” reads the message on the official twitter handle of SBI Life Insurance Corporation @SBILife
You know him as the ever dependable middle order batsman & a team man on the pitch. Ever wonder what he’s like off the cricket field? We present #MainSeHum ka kadam ft. Puja & @cheteshwar1. Watch how he always keeps his family first both on & off the field https://t.co/VdWkuJ1vjJ pic.twitter.com/T5hnXAj5KY
— SBI Life Insurance (@SBILife) February 13, 2019
Pujara has been by SBI Life Insurance as face of the brand. His first campaign video leave as soothing an impact of millions of his fans as he does with the craft of his willow in white flannels.
The ‘love story’ of the most private person of Team India is also appropriately shared on the eve of the Valentine’s Day.