Deutsche Fusball Liga (“DFL”) will tender for “interactive entertainment products” for both the Bundesliga and the Bundesliga 2.
The leagues will issue a tender for interactive entertainment products starting from the 2018-19 season. In this tender licenses in the categories Match Simulation, a game simulating a football match, E-Sport, an official competition of players and/or teams competing in a Match Simulation, and Manager Simulation, a game simulating the tasks of a club manager, will be offered.
Esports and the words match simulation potentially imply FIFA related activity.
Bundesliga teams have already been busy in the esports space. F.C. Schalke 04 have not only signed FIFA players but have a team competing in League of Legends under their esports brand. Meanwhile, VfL Wolfsburg have also signed a FIFA player.
Interested companies can bid for rights packages until March 27, 2017. Suitable companies will receive a procedure letter by the start of April, 2017. This letter is also set to include the rules of the tender process. The exact scope and content of the rights packages will be detailed by documents provided to eligible companies by the end of April.