The German Football Association (DFB) has struck a deal with global sports and marketing agency Infront to launch their own esports league.
According to German tabloid newspaper Bild, Infront will help DFB to conceptualized and launch an esports league limited to football-related game titles and formats towards the end of next year.
Germany’s national governing body of football enlisted three companies to develop concepts for its entry into competitive gaming after presenting guidelines last year. After reviewing each proposal, Bild says that the DFB opted for Infront, along with esports agency Stark, over the ESL and eSport Studio.
Infront and Stark are already working on esports projects with a number of Bundesliga clubs including Hertha Berlin, Werder Bremen, VfB Stuttgart and Wolfsburg.
Infront is already a partner of the DFB for LED advertising during international matches, while the company also handles the sponsorship and media rights of the DFB-Pokal – an annual German knockout football cup aka German Cup.
The move, if confirmed, will see DFB join the French Football Federation (FFF), Belgium and the Netherlands FA as one of the national soccer governing bodies that are currently involved in esports and competitive gaming.