Dhawan brand icon for fitness wear brand Alcis


Shikhar Dhawan is the new face of sports and fitness wear brand ALCIS.

There is no major formal announcement yet. However, Shikhar’s image appears prominently on the brand website. As the left-hander set the stage to win Ashish Nehra’s farewell match for India, Alcis took to social media to congratulate its brand ambassador for his man of the match performance.

“The renowned cricket player Shikhar Dhawan is the new face of #AlcisSports. Commemorated as the #ManOfTheMatch yesterday, we congratulate him for his inordinate victory. So come celebrate fitness with us!” read the message on brand’s social media platforms.

Dhawan had slammed a 52-ball 80 to set up India’s first ever win over New Zealand in a T-20 international match.

 The sportswear brand portfolio spreads across the categories like running, training, yoga, soccer and tennis. ALCIS offers fitness gear,  a mix of technology and fashion, both for Men and Women.

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