International express services provider DHL will continue its association with the Hero Indian Super League. Both have agreed to continue the relationship. DHL will be an associate sponsor for the premier football league for the third successive year.
The deal, for an undisclosed amount, will allow DHL to be the official match ball partner for season four, which has been extended to 10 teams from eight and and 95 games from the 65 last season.
The courier company will unveil an exciting 360-degree interactive brand campaign specifically created for this season which has the potential to be seen by 215 million TV viewers and 1.5 million in-stadia spectators, the company has stated in a Press release.
This season, ISL has grown to 95 matches from last year’s 65, and will be played over the course of five months DHL is proud to be the Official Match Ball partner for all games.
R S Subramanian, Country Manager, DHL Express India said that “ISL has grown to be an integral part of the country’s sporting calendar. With our shared passion for football, at DHL, we see this partnership getting stronger each year. The increase in the number of games this season gives us greater opportunity to engage with our audiences on and off-ground for an even longer period of time. We have brand engagements planned including an upcoming 360 degree brand campaign. We are excited to be part of this journey!”
Globally, DHL supports some of the world’s biggest football clubs and tournaments such as Manchester United, FC Bayern Munich and Copa Libertadores. The sponsorship of ISL is in alignment with the company’s core values of team spirit and having a can-do attitude.
The fourth season of ISL will kick-off on November 17 in Kochi. Defending champions ATK face hosts Kerala Blasters in the season opener.
The season will see the debut of two new clubs – Jamshedpur FC and Bengaluru FC – making ISL a 10-team league.