Represented by Kapil Dev and Sachin Tendulkar in late 1990s in the ‘Boost is the Secret of my Energy’ campaign, GSK’s Boost is ready with another mega activation with Indian sports two leading brand icons – MS Dhoni and Virat Kohli.
Boost, one of GSK’s leading brands in Health Food Drinks category, has created an online platform Boostcamp.com to bring alive its core theme of inspiring kids to “Play A Bigger Game”. Through this platform, young players will be trained by their cricketing heroes Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer about different facets of sports.
On Boostcamp, the champions will give various tips and tricks of the game to young players on how to improve skills, build stamina, handle tough situations and take the right nutrition.
MS Dhoni on the launch of Boostcamp said, “Boost, for decades now, has upheld the legacy of inspiring young kids to win big. With Boostcamp, young players will have a platform to watch, learn and grow. I am delighted to be part of such an initiative that will motivate young players and help them master various aspects of sports. This will go a long way in building the next generation of champions in the country.” Virat Kohli commented, “When I began my sports journey, I used to follow cricket legends like Kapil Dev and Sachin Tendulkar. We learned the techniques and skills of cricket by watching them play on TV. I am elated that the baton Is now in my hands to inspire young kids to play big and win bigger. A platform like Boostcamp is exactly what the new generation needs. I wish such a platform had existed when I had begun my sports journey.”
Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said, “Boost has been a brand that is driven by the passion of winning big. This speaks directly to children and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with kids and empower them to win big, both in sports and in life.”
Boostcamp harnesses the real power of these champions and allows the users to get a direct window on their minds and hearts. This collaboration with top players will help to empower each young player on the journey to becoming a champion.
At the time of launch, training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for the all-round growth of a player’s game will be shared on a specially curated website. In the future, Boostcamp will also be rolled out in the form of actual camps in various cities so that young players can learn from their heroes through face to face interactions as well.
All sports enthusiasts can start their journey by simply registering on www.booostcamp.com and watch & learn from the different training videos by these players.