Being the talking point in a conversation involving Indian cricket’s top two legends – it can’t get bigger than this for a brand. Having a relevance to Virat Kohli worth getting a special mention on the legend’s birthday – brands will readily agree to dole out a fortune for that marketing opportunity. To be in the centre of Mahendra Singh Dhoni’s birthday greetings message to Virat Kohli will be the ultimate recognition a brand will looe for.
This all happened with the online mobile game called PlayerUnknown’s Battlegrounds – PUBG – when Dhoni extending wishes to Kohli on his 30th birthday challenged the batting maestro to beat Manish Pandey in his favourite battle Royale PUBG game.
PUBG, according to a Livemint report, has become a phenomenon in the country, evoking a lot of passion. The game, that gained prominence among advance gamers through console and PC versions, has been installed on over 100 million phones worldwide ever since its android version was launched in March. The success of the original high end version had persuaded South Korea based PUBG owners Bluehole to develop its smart phone variant in association with China’s Tencent Corp.
It is among the top five most downloaded games on Android in India right now, according to Google Play rankings.
As per the Sensor Tower report, PUBG has been downloaded more in the first quarter of 2018 than apps like YouTube, Netflix and Snapchat.
What makes PUBG so special and an instant hit is the fact that the game offered an attractive ₹50 lakh prize pool, the game is too simple to keep players engaged and does not require them to spend long hours to finish a round, which normally can be completed in a half-an-hour session.