Former Chelsea star and Ivorian football icon Didier Drogba has inked an endorsement deal with Standard Chartered.
The British multinational banking and financial services company has announced the 40-year-old Drogba, as the ‘Digital Bank Ambassador’ of its first digital bank in Africa.
Standard Chartered’s first and fully digital retail bank in West Africa, slated for launch on 14th March in Abidjan, Côte d’Ivoire, marks an important milestone in the Bank’s path towards innovation and has been designed with continuous feedback from its clients.
As part of this role, Drogba will be promoting the digital bank in Côte d’Ivoire, set to disrupt the traditional banking sector in the nation. He will lend his voice and image rights through a series of Marketing and Community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Côte D’Ivoire to open a fully digital account at Standard Chartered Bank.
Through the launch of the digital bank, Standard Chartered Bank and Didier Drogba hope to bridge the gap between the traditional banking model and the new, digital savvy generation in Côte d’Ivoire, aiming to make banking services simple, more accessible and convenient.
Speaking on his new endorsement, Didier Drogba said: “I am excited to be working with Standard Chartered Bank and honoured to be chosen to support their efforts to enhance accessibility to banking services for the people of my country. This is an initiative which I am truly proud to be a part of, as the cause is close to my heart. I am also looking forward to spending more quality time in Côte d’Ivoire and getting involved in a cause that is of high importance to the local community. I am truly grateful for this opportunity and can’t wait to engage with my fans on social media to spread the word.”
Drogba currently plays for America’s 2nd division United Soccer League side Phoenix Rising FC. Interestingly, Drogba, who signed with the club on 12th April 2017, also became an owner of the club making him the very first player-owner in football history.
Sunil Kaushal, Regional CEO, Africa & Middle East, said: “We are thrilled to be working with Didier Drogba to launch our first digital bank. Drogba is an inspiration, not only due to his athletic excellence but also for his generosity and commitment to giving back to his fellow Ivorians.”
“Drogba’s priorities and ideals are very much in line with the Bank, making him an ideal partner for this momentous new offering. The launch of our digital bank in Côte d’Ivoire is an important chapter in our developing turnaround story for the region. Going digital also means progression, not just for our business, but also for our clients, and we look forward to revealing details of our first-ever digital bank very soon”.