Digitas wins mandate to be One8, Puma digital agency

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Virat Kohli’s athleisure brand One8 will be promoted digitally by the Publicis Group company Digitas.

Puma India, the providers of design, product, retail and communication channels for One8, has appointed Digitas as the digital partner for its entire range including the One8.

Kohli’s signature One8 brand, powered by Puma, was launched jointly by the most influential cricketer in the world and the German sports and lifestyle company in 2017.

“Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner,” says Puma India marketing head Debosmita Majumder.

The Digitas  mandate includes digital creative, social media, content, and advocacy. Digitas has won the bid in a multi-agency pitch. The mandate will be handled by Digitas’ newly-launched Bengaluru office.

Digitas India CEO Amaresh Godbole said, “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

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