Dream 11, Hyundai and ACC are BCCI’S associate sponsors

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Following the conclusion of the Expression of Interest process for Official Partners’ Rights, the Board of Control for Cricket in India (BCCI) on Friday announced that Sporta Technologies Pvt. Ltd. (Dream11), LafargeHolcim (ACC Cement and Ambuja Cement) and Hyundai Motor India Ltd. have acquired the Official Partners’ Rights for the BCCI International and Domestic matches.

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The consolidated winning bids were at a price of INR 222.74 Crores to be paid for the 2019-23 home season. The consolidated winning bid was INR 2.59 Crores, which is at 72% incremental value in comparison to the previous per match value of INR 1.5 Crores

Insidesport is gathering through its sources, the board had kept the base price of 65 lacs per game for each official partnership slot. Dream11 bid was highest at 107.5 lacs per game. ACC got the partnership rights at 84 lac per match and Hyundai paid the least at 67.5 Lacs

Before this, BCCI’s title rights have fetched impressive numbers with Paytm retaining rights for 2019-23 season at a price of 326.80 crores rupees. This comes down to an incremental value of 58 percent over what they paid in the 2015-19 rights cycle 203 crores for four years.

In per match terms, BCCI will now be getting 3.8 crores per match from title rights as opposed to 2.42 crores which Paytm was last paying them.

This means each match Indian cricket team plays in India, the BCCI will get richer by 6.39 crore from the four ground sponsors of the board.

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