The deal gets Dream11 the exclusive and ‘Official Fantasy Game Partner’ of T20 Mumbai League. The four-year partnership will commence today (Tuesday) with the start of Twenty20 Mumbai League.
After the successful debut of T20 Mumbai League in 2018, the second edition promises to take the tournament to a whole new level. Through this partnership, cricket fans will not only enjoy the live cricket action but also create their own fantasy teams and compete with their friends on Dream11 for the 23 matches. There will also be several Dream11 brand integrations and on-ground activations at various touchpoints during T20 Mumbai League. All the matches will be held in Wankhede Stadium, Mumbai.
“We are happy to partner with the T20 Mumbai League which is gaining traction among ardent cricket fans not only in Mumbai but also across our country. We strategically partner with sports leagues, so that together we can promote the growth of the sports ecosystem in India. Be it international sports associations or city-based leagues, Indian fans are fast catching up on different levels and formats of cricket,” said a Dream11 spokesperson.
Commenting on the partnership, a Mumbai Cricket Association official added, “T20 Mumbai League received a wonderful reception last year from Mumbai audiences. In its second year, we are pleased to come back with a line-up of eight teams, promising more exciting action. It has worked as the perfect springboard for Mumbai cricketers to shine on the big stage. As we chart our growth, we want to engage with our fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of T20 Mumbai amongst Mumbai and Indian cricket fans.”
All matches will be screened live on Star Sports 3, and Star Sports 1 Marathi including a few matches to be aired on Star Sports 2 & Star Sports 2 HD, in addition, to live streaming on Hotstar.
Over the last few years, the fantasy sports industry has grown exponentially in India. According to the 2019 IFSG – KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement.
Dream11 with its multiple Indian Premier League associations and ICC World Cup 2019 has also emerged as one of the leading sponsor brands in cricket.