Sport Society will be an important destination to embody the Dubai Fitness Challenge that encourages all Dubai residents and visitors to exercise daily for 30 minutes in 30 days to make Dubai the most active city in the world.
Edgar Bove, head of design at Viva City, said: “The project will present big surprises both in design and activities, and will deliver a unique experience combining shopping, entertainment and sports. The launch of the project comes in line with the Dubai Fitness Challenge.”
He added: “The Sport Society brings a new concept in creating active and exciting spaces to boost the morale of visitors.”
“The mall will have a screen that will be one of the largest LED display panels. Visitors can watch international sports performances and tournaments indoor and outdoor,”
The Sport Society has a strategic location in Dubai close to the Deira City Centre and is easily accessible as it is served by a wide road network that makes it easy to access the mall, which will have dedicated parking spots.