East Bengal, FC Barcelona explore possibility of tie-up

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East Bengal and Barcelona are exploring to establish and association between India’s premier football club and the LaLiga giants. Senior officials from the two clubs have met at the Quess House in Bengaluru to explore the possibilities of the proposed tie-up. The meeting was facilitated by Rakuten.

Bengaluru-based Quess controls the East Bengal football team,

FC Barcelona’s principal sponsor and global innovation partner, Rakuten is reportedly advising the LaLiga defending champions to expand their market worldwide. India can be one of the priority destinations for the club as LaLiga is already exploring the possibilities in the huge Indian sports market.

East Bengal has a Spanish connection. Coach Alejandro Menendez has been a former Real Madrid youth academy coach and East Bengal has extended his contract for two years. The club is reportedly willing to recruit a few more players from Spain next season.

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Association with top international clubs is not unprecedented for Indian football clubs. East Bengal in the past has had a tie-up with Premier League side Leicester City, whereas

another I-League team Minerva Punjab have recently signed an MoU with Bundesliga side Borussia Monchengladbach. Chennai City FC had also partnered with Swiss club FC Basel.

Quess had announced on Wednesday that they are exploring the possibility of a tie-up FC Barcelona.

East Bengal FC chairman Ajit Isaac said that the city-based team is keen on being part of the Japanese company’s expansion plans via Lionel Messi’s club, adds national daily Times of India.

“Senior officials of the Spanish giants, FC Barcelona and Quess East Bengal Football Club team, met to explore the possibility of an association between the two clubs. The meeting facilitated by Rakuten, the global innovation partner and sponsor of FC Barcelona, was held at Quess House in Bengaluru. Rakuten is incidentally advising FCB on expanding its footprint worldwide,” Isaac has stated on East Bengal‘s social media platform.

A likely deal between the two clubs will also boost the growth of Indian football.

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