Women’s cricket in England is in for a major boost. The England and Wales Cricket Board and Channel 5 have expanded their existing deal to include highlights of all England women’s home games.
This means that the England women’s cricket team will be shown on terrestrial TV for first time. An addendum to the existing deal is signed to ensure the broadcast of women’s Tests, ODI and T20 internationals on free-to-air television until the end of 2019. This includes the next women’s home Ashes series with Australia.
Channel 5’s highlights, the only international cricket available to free-to-air audiences in England, have been on the channel since 2006 and will continue in its primetime slot, sportindustry.biz has reported.
The channel is also showing highlights from England’s men’s forthcoming home international series against the West Indies. The recent ICC Women’s World Cup match between England and India had attracted TV broadcast to 139 countries worldwide.
“The move to show England women’s cricket highlights on terrestrial TV is another huge step forward for international women’s cricket. The ticket sales and viewing figures from the ICC Women’s World Cup showed there is a growing audience for our game and this platform will give us the chance to further capitalise on that. We are overwhelmingly proud of our World Cup winners and it will be wonderful for even more fans to be able to watch them in action from next year,” says Clare Connor, ECB’s director, Women’s Cricket.