The English and Wales Cricket Board (ECB) is exploring options in the eSports and gaming. The ECB has enrolled sport and entertainment marketing consultancy Strive Sponsorship to evaluate the potential of video gaming and eSports as a platform to engage young fans.
The ECB, driven by the growth of eSports, is eyeing to tap gaming’s popularity for growing its reach and fan base among younger audiences, Sportspromedia has reported.
“We constantly monitor social trends, and keep abreast of innovation in other sports and industries, to see what can be learned,” said David Mahoney, chief operating officer at the ECB. “We’re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rights holder experience, to help us achieve this.
“Strive’s strong reputation and experience in what is a new and very complex space, gives us great confidence that we are getting the best impartial advice available.”
Malph Minns, managing director of Strive Sponsorship, said eSports can provide opportunities for all traditional sports if done right. “Gaming and esports undoubtedly have the potential to offer a variety of opportunities to traditional sports rightsholders, broadcasters, brands and investors,” he said.
“However these need to be carefully navigated in order to deliver returns. We’re really excited to work with ECB to explore the potential positive impacts of both on cricket.”