Hosts England’s title triumph in the ICC World Cup 2019 has made the biggest impact in the history of the game in England and Wales. England and Wales Cricket Board (ECB) has released the data for the impact of the ICC Men’s Cricket World Cup 2019. The study reveals significant gains for cricket in its “motherland”.
The initial data from a project investigating the impact of the 2019 ICC Men’s Cricket World Cup has revealed the tournament inspired a substantial increase in people’s engagement with cricket across England and Wales in 2019, ECB has reported.
Fifteen million fans tuned in across the final, which ended with Jos Buttler diving full-length to run out Martin Guptill and win the closest of games for Eoin Morgan’s side, and that historic moment has rippled out across the country, impacting positively on participation, attendances and engagement.
The ECB has also released a video titled “An Incredible Summer” with the report.
Selected findings of the report reveal numerous positives for cricket and stakeholders in the sport in England and Wales.
The Cricket World Cup Clubs Programme involved 2,650 clubs, reaching around 560,000 people in CWC19-themed events – 184,000 of whom were new to their respective club.
The clubs have seen a huge benefit from the tournament, with 61% reporting an increase in members and 62% reporting an increase in the number of junior players compared to 2018.
In partnership with Chance to Shine, the Cricket World Cup Schools Programme reached over 800,000 primary school pupils across almost 8,000 schools.
The tournament had a significant impact in bringing new fans to the game, with 52,000 new domestic ticket-buyers purchasing 227,000 tickets
Viewing figures for the ICC Men’s Cricket World Cup final were circa 15.4m, 31% of whom were watching their first cricket match. Twenty-four million people across England and Wales watched the tournament at some point.
Forty percent of fans intend to follow cricket more in the next 12 months (51% for South Asian supporters), while engagement with ECB’s digital output increased 120% in 2018.
Ninety-four percent of first-time volunteers across the tournament would volunteer again in professional cricket.
Fifty-seven percent of fans agreed they’d seen a positive impact in their host city and local communities.
Iconic 15 million fans tuned in for England’s historic Men’s Cricket World Cup win.
Chief Executive Officer of ECB, Tom Harrison, said: “It has been the most incredible summer of cricket and I’m extremely proud of the hard work that has resulted in such a memorable tournament.
“We knew hosting the 2019 ICC Men’s Cricket World Cup would give us a great platform from which to diversify and grow the game and these findings demonstrate that we’ve been able to both reach new fans and to strengthen connections with existing supporters.
“Cricket can play a powerful role in bringing communities together – we witnessed that this summer – and we’ve seen those moments like the one we saw at Lord’s can help to inspire a generation.
“This summer has helped to ignite a heightened passion for the game across the country and I look forward to seeing how we utilize that through our 2020-2024 strategy, Inspiring Generations.”