ECB to invest £ 500 mn to ‘nurture core, grow and keep cricket relevant’

ECB Cricket Board,Tom Harrison,Neil Snowball,County Cricket Championship,Sports Business News

The England and Wales Cricket Board will announce £ 500 million over the next five years to ensure that “the sport remains relevant for generations to come”.

ECB CEO Tom Harrison while announcing the appointment of the new managing director for the County Cricket Championship has revealed plans for the sport’s development in the country of its origin.

“This is an exciting time for cricket with £500million set to be invested into the network over the next five years as we look to support and nurture the core, grow the game and make sure that cricket remains relevant for generations to come,” Harrison has said in a statement, released to announce the appointment of the Warwickshire County Chief Executive Neil Snowball as the new Managing Director of the County Cricket at ECB.

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The 53-year-old Snowball is set to take up the role sometime in the second quarter of 2020, succeeding Gordon Hollins, who is stepping down from the role at the end of January. In the interim, ECB board advisor Derek Brewer will assist with the transition period.

He will be tasked with growing and developing the domestic game in England and Wales and managing relationships between the governing body and its stakeholders. He will also be key in delivering the ECB’s new five-year strategy ‘Inspiring Generations’.

“Neil was the outstanding choice, in a high-calibre list of candidates, for a role that is pivotal in our plans to grow the game. I am certain that his experience of the issues and opportunities within cricket, in addition to his vast experience across the sporting landscape, will be invaluable to the ECB at a landmark moment for the game,” Harrison said in the statement.

Snowball added: “It is a huge honour to be entrusted with such an important role within the game and I look forward to continuing to work closely with the many talented and dedicated people across the cricket network.

“The incredible performances that we witnessed from the England men’s team in 2019 were made possible through the existence of a strong recreational and a vibrant professional game in this country and this underlines the significant role they have to play in helping to deliver the ECB’s five-year strategy ‘Inspiring Generations’.

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“I have thoroughly enjoyed my time at Warwickshire and I am grateful to the Chairman and our Board of Directors for giving me the opportunity to lead such a great club and for their support over the last four years. We have enjoyed some great moments on the pitch and have also hosted some outstanding sporting occasions culminating in Edgbaston hosting five memorable matches in the Men’s Cricket World Cup and the first Ashes Test Match in 2019.”

“I’ve been fortunate to have worked with so many incredible people at Warwickshire and will always look forward to returning to Edgbaston in my new role.”

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