Eleven Sports, a UK based multinational sports broadcaster, will stream Bundesliga matches this week live on Facebook.
The broadcaster has announced that the opening fixture of the second leg of Bundesliga 2017-18 season between Bayer 04 Leverkusen and league leaders FC Bayern München will be streamed live on Facebook on Friday, 12th January in Poland.
The move marks the first time that a Bundesliga match will be streamed live on Facebook under the new partnership between Eleven Sports and Bundesliga International GmbH, the sales and marketing arm of the German Football League (DFL), which will work towards innovative marketing and promotional activities to engage more fans and followers in Poland.
Danny Menken, Group Managing Director, Eleven Sports, said: “Live streaming on social media remains a priority for ELEVEN SPORTS and this is further evidence that we are bringing premium sport to connected fans everywhere in highly engaging and innovative ways.”
“Our ambition is to reach every fan in each of our markets and live streaming on social media makes our top-class properties much more accessible to the fans, while also helping ELEVEN and the rights holder to reach new and diverse audiences.”
Bundesliga International’s CEO Robert Klein expressing his excitement over the move said: “For Bundesliga as an innovation leader in the field of Sports, digitalization plays a key role. Our digital platforms and social media channels are providing us with new, effective tools that we use to distribute the Bundesliga’s high appeal in the global market via inspiring content. With the Facebook Live stream through our partner Eleven Sports we will inspire more and more football fans for the Bundesliga in Poland.”
Eleven Sports so far has shown close to 100 Bundesliga games, 68 Bundesliga 2 games and the German Supercup. This announcement comes three weeks after Eleven Sports had live streamed the Ligue 1 match between PSG and Caen of Facebook.
Eleven Sports has also recently provided the live feeds of Ivy League Football on Twitter in the U.S, Singapore National Soccer on Facebook in Singapore, and ACB Liga Endesa Basketball on Facebook across five different markets.