Global sports content provider Eleven Sports will launch its services in the UK and Ireland with the free distribution of the 2018 PGA Championship.
Eleven Sports has secured live and exclusive rights to the 2018 PGA Championship in the UK and Ireland. The centenary edition of the golf major, which runs from August 9-12 at the Bellerive Country Club in St. Louis, will be the official launch event on Eleven Sports.
There will be three ways to watch the action on Eleven Sports. All four rounds will be shown live and free of charge through a seven-day trial on the Eleven Sports’ online platform via www.elevensports.uk, and on iOS and Android mobile and tablet apps. The first two rounds will also be streamed for free on Facebook live through the Eleven Sports UK page, PGA Championship has stated in a release.
The Eleven Sports online platform and the mobile and tablet apps will be launched ahead of the event starting in early August, when details of how to subscribe, plus an affordable and flexible pricing plan for the premium action on Eleven Sports beyond the PGA Championship will also be announced.
During the first two days of the Championship, Eleven Sports will show live coverage of two selected groups on www.elevensports.uk, on the mobile and tablet apps, and on Facebook. The final two rounds will be shown on www.elevensports.uk and on the mobile and tablet apps, with full uninterrupted coverage. Comprehensive highlights will also be available on demand on www.elevensports.uk and on the mobile and tablet apps on all four days of the tournament.
The Eleven Sports team will be on the ground at the Championship to capture all the action inside and outside the ropes, interviewing players and gauging the reaction from fans at the Bellerive Country Club. More pundits, including professional golfers, will be announced soon.
The move to stream live sports action on Facebook is part of Eleven Sports’ innovative way of delivering more contemporary sports coverage that appeals to existing audiences and extends access to new fans.
“Launching Eleven Sports in the UK and Ireland with such a prestigious event as the 100th PGA Championship, confirms our position as a major player in the market,” said Danny Menken, Group Managing Director, Eleven Sports. “We are looking forward to maximizing this fantastic opportunity to appeal to existing golf fans through comprehensive free-to-air live coverage and analysis, while also growing new audiences with our fresh and innovative ways of delivering leading sports action.”
“It is a tremendous way to celebrate the 100th PGA Championship by becoming the inaugural free-to-air program on Eleven Sports in the United Kingdom and Ireland,” said PGA of America Chief Commercial Officer Jeff Price. “We are excited that Eleven Sports will deliver major championship golf to diverse audiences through multiple, leading-edge digital platforms that are uniquely designed to connect to both the modern day and the next generation of fans.”
Eleven Sports has a platform-agnostic approach in all of its eleven markets that makes its fan-forward services available everywhere. Eleven Sports is also in discussions with all major platforms in the UK and Ireland to offer the widest possible access to all the premium action available on the service.