England vs West Indies first test fails to register big on BARC television ratings charts

It was expected that as the live international cricket returns with the England vs West Indies series after a hiatus of 4 months, cricket lovers will lap it up with both their hands. It was expected as the live cricket will be broadcasted after longest ever gap in the cricket crazy country of India, the viewership numbers for the opening game will be considerably higher than usual. 
 
But contrary to that, very surprisingly the first 3 days of the England vs West Indies series first test match failed to register big on the BARC television rating charts. According to BARC data for the Week 27th from 4th July to 10th July – the live broadcast of England vs West Indies series does not figure in the top
5 programs of the week. 
 
To everyone’s surprise, the week’s top 5 program has repeat telecasts of ICC World Cup T20 match between India vs BD as number 1 show. The first 3 shows on the list are all repeat telecasts of the ICC events.
Even the England vs West Indies series LIVE telecast (first 3 days) is not the top show for Sony Pictures Network who is broadcasting this series. For SPN as well the TOP rated show on the channel is WWE RAW Telecast and the first 3 days of battle between Jason Holder & Ben Stokes team does not figure in the top5 program list.
 

Week 27: Saturday, 4th July 2020 to Friday, 10th July 2020

 

Rank Channel Name Programme Impressions (000s)
      Week 27
1 STAR Sports 1 Hindi ICC WC T20-16 S10 IND/BAN 461
2 STAR Sports 1 Hindi ICC WC-11 M-49 F SL/IND 358
3 STAR Sports 1 Hindi ICC WC-19 M14 IND/AUS 352
4 Sony Ten 1 L/T WWE-RAW-20 294
5 Sony Ten 1 WWE-BB-SUPERSTAR PICKS 270
All India (U+R) : NCCS All : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 5 Sports Programs

 

Week 27: Saturday, 4th July 2020 to Friday, 10th July 2020

 

Rank Channel Name Weekly Impressions (000s) sum
    Week 27
1 STAR Sports 1 Hindi 43865
2 Sony Ten 1 36981
3 Sony Ten 3 22416
4 STAR Sports 2 16314
5 STAR Sports 3 12416