The world of cricket is completely cricket starved at this stage. And as the first international cricket series is about to start after Covid19 hiatus, the cricket advertisers and sponsors are responding to the start quite positively. Sony Pictures Networks India (SPN) is the broadcaster of the series in the Indian Sub-Continent and according to them advertiser response on the series is quite encouraging.
England vs West Indies : Sony Sports ropes in 8 sponsors for the series
Sony Sports has roped in eight sponsors for the test series that is scheduled to kick off on July 8, 2020. According to the info, Skoda, Games 24×7 (My11Circle), and ITC Deodorant (Engage) has signed as co-presenting partners of the series.
The five associate sponsors include Byju’s, Bharti Airtel, Maruti Suzuki, Mobile Premier League and Dafa News.
According to the info with InsideSport, the advertising outlays are quite minimal. For the Co-Presenting partners Sony Sports has sold the packages in the range of 30-35 lacs and Associate Sponsors are sold in 18 to 20 lac range.
Can England win the Wisden Trophy back from West Indies ?
West Indies currently hold the Wisden Trophy having beaten England in the last Test series played between the sides in early 2019.
As the 3 Test Series starts on 8th July, host England will attempt to regain the Wisden Trophy from the West Indies.
Watch the 3 Test Match Series between England & West Indies LIVE on Sony Sports and follow ball by ball score, live commentary, match updates and news about England vs West Indies LIVE & EXCLUSIVE on InsideSport.co