The Football Association has made two key announcements – Mark Bullingham will be the new Chief Executive Officer and the football governing body in England will henceforth be known and the English Football Association (EFA).
Bullingham will succeed The FA’s incumbent CEO Martin Glenn, who in December has announced to step down from the role at the end of the 2018-19 season.
Meanwhile, FA is also looking to change its name to the English Football Association in an attempt to modernise itself and rebuild international relationships ahead of a possible joint bid to host the 2030 World Cup.
The case for change was put forward by chairman Greg Clarke and outgoing chief executive Martin Glenn at a board meeting at Wembley on Thursday.
The FA name has long been a cause of concern for Glenn, who described it the “ultimate expression of arrogance” on his appointment in 2015 as it is not in line with how other governing bodies describe themselves and does not reflect being part of a global sport.
Bullingham had joined The FA in August 2016 as commercial and marketing director to lead the commercial, marketing and digital functions within the organisation. In December 2018, his role developed to chief commercial and football development officer, with the added responsibility of leading the Football Participation and Development department. His start date in the new role is to be confirmed.
During his tenure, Bullingham has played a key role in transforming the commercial landscape of the not-for-profit governing body, with a number of high-profile and record-breaking broadcast, sponsorship, licensing and hospitality deals across The FA, St. George’s Park and Wembley Stadium connected by EE.
Bullingham’s contribution to The FA to date includes: helping to grow annual FA revenue by 25%, key sponsorship deals with Nike and Barclays, record-breaking domestic and international Emirates FA Cup broadcast agreements, record viewership and engagement figures on FA digital channels, the successful 2021 UEFA Women’s EURO bid, tripling Wembley Stadium concert revenue and restructuring The FA’s Participation & Development programme.
He’s also a FA Level 1 qualified coach and has managed an U9 girls’ and U11 boys’ teams for the last four years.
“This is an incredibly exciting time to be at The Football Association and I’m delighted to be given this opportunity,” said Bullingham.
“I’m hugely passionate about the role The FA plays in improving the English game and our positive contribution to society. Getting kids across the country active and learning life skills such as teamwork and communication is incredibly rewarding.
“I’m confident in the talent and determination of the workforce here and the direction we are heading together.
“However, there is still a huge amount to do; from transforming the quality of amateur pitches, to doubling the women’s and girls’ game across the country, to hosting major international tournaments, to building digital tools to help volunteers across all areas of the grassroots game. The to-do list is long but we know that as a team, we can deliver huge progress.
“I would also like to thank Martin Glenn for his support over the last two and a half years. Martin has played a principal role in making The FA a more modern, innovative and inclusive organisation. He has created a strong leadership team that is making a real difference at every level of English football.”
Greg Clarke, FA Chairman, added: “Following a full and thorough recruitment process, it gives me huge pleasure and great confidence that the best candidate has come from within the organisation.
“Mark has played a key role in the recent success of The FA and under his leadership the organisation will continue to break new ground.
“I know Mark and his qualities well. He is undoubtedly the best person to lead The FA as we head into an exciting new era.”