Entrepreneur Kohli takes brand One8 beyond sports; forays into fashion, formals

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Precisely a year after launching his athleisure, sports apparel and shoe brand One8, Virat Kohli has ventured into fashion and formal range with One8 Select shoes and accessories.

Driven by the vision of the greatest global cricket and Indian brand icon of his era, the The One8 Select product range was revealed at the Roseate House.

One8 Select offers a fashion-forward shoes and accessories that go seamlessly with attire all throughout the year. The range, with a big brand tag named Virat Kohli, comes at an affordable price for their quality and class. The pure leather shoes – in multiple colours and shades with over 30 styles, are priced between ₹ 3,999 and ₹ 11,999.

The One8 Select is a Kohli-Aeon Sports India Pvt. Ltd venture. The Team India skipper also walked the ramp at the grand launch of the One8 Select range at Roseate House, Aerocity, over the weekend. The show highlighted all the collections in collaboration with ace designer Rocky S. The brand has launched with 5 different collections – The Achiever, The Wingman, The Debonair, The Superstar and The Alpha.

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Vikas Kohli, Virat’s brother and One8 select Managing Director, believes that the brand will evolve just like Virat. “With the introduction of formal footwear and socks, the brand aims to equip Virat’s fans and everyone else with the tools that are needed to excel, at work and in life. It was an easy conversation with Virat as knowing him, and his drive for attention to detail, it was clear the formal line of footwear is where his principles can come to life,” said Vikas Kohli.

“With One8 Select we want to stand out in the realm of formal footwear and bring to life Virat’s vision of excellence and consistency with every step we take. Virat has a tremendous fan base and for many, he is an inspiration and an icon and with One8 Select we aim to bridge the gap between the two and bring the supporters close to Virat through our offerings,” added Vaibhav Arora, Director – Sales & Marketing.

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The brand aims to build upon their existing range in the coming months and cater to all demographics across all ages even further. They envision a future where this collection strikes a chord with not just Indian but International audiences. The brand will be selling both online with Amazon as their exclusive e-commerce partner and across multi-brand stores.

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