ESL, world’s largest esports company, has announced Vodafone as Premium Partner and official sponsor of ESL’s flagship event series: Intel Extreme Masters, ESL One and ESL Pro League.
The partnership with ESL highlights how Vodafone’s international network brings together gamers and fans from 25 countries where Vodafone has 104 million high speed 4G, and 19 million fixed broadband connections. It will also provide a showcase for the development of new 5G technologies set to transform gaming, ESL has stated in a release on their official website.
The telecom company will also work with ESL to support a series of initiatives that promote diversity and female participation in historically male-dominated esports activities. Vodafone will become a Premium Partner of the female esports challenge held during the IEM Sydney, and will collaborate with the world’s top female esports personalities to highlight the opportunities for women to participate professionally in esports or pursue a career in the esports industry.
Serpil Timuray, Chief Operations & Strategy Officer, Vodafone Group said, “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences. I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”
Ralf Reichert, CEO at ESL, “We are thrilled to partner with Vodafone as our new telecommunication partner for various events. Together with Vodafone we are looking forward to connect even more people and create diversity in esports by ensuring better technological conditions for professional players, fans and ESL employees, fostering corporate responsibility projects and creating awareness around the esports industry to a broader audience. Vodafone is committed to support ESL with all their knowledge and strength and we could not be happier about that.”
ESL has said that Vodafone will be Premium Partner for the live global events: Intel Extreme Masters (IEM) Sydney, ESL One Birmingham, and ESL One Cologne, that dates for which will be announced later. The partnership for the said event comes with a new live broadcast segment, “The Vodafone View”, as well as activation at the event themselves so be sure to look out for those whether you’re attending the event or watching it online.
ESL, originally Electronic Sports League, are the organisers of top eSports competitions around the world. It is the oldest running professional esports organization based in Cologne, Germany. ESL has eleven offices and multiple international TV studios globally. ESL is the largest eSports company to broadcast on Twitch.