ESPNcricinfo launches new re-imagined app for more personalised experience

ESPNcricinfo -InsideSport
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ESPNcricinfo has launched a new “re-imagined” app for more personalised experience to more than one billion consumers who visit the cricket content website annually.

The Cricket portal has released the new and reimagined app as a part of its 25th-anniversary celebration this year. The new ESPNcricinfo app reinforces the brand’s position as an innovator, introducing new features and delivers a unique blend of personalization and performance along with the best coverage of the sport in India and globally.

The new ESPNcricinfo app is more personal and dynamic than ever – delivering a unique experience to each user based on their particular interests, while also enabling meaningful curation and presentation from ESPN’s unmatched storytellers, journalists and content creators.

From June 2017 to May 2018, ESPNcricinfo has seen a 50% year-on-year increase in total minutes spent and a 300% increase in video consumption. It is one of the most visited digital sports destinations in India with over 1 billion visits annually.

According to ESPNcricinfo, the app’s new design and technological platform elevates what was already the leading digital cricket product to new levels of quality, leveraging the technology and product platform behind the ESPN app and ESPN.com, the world’s leading digital sports products.

“We are thrilled to announce the launch of the re-imagined app, giving each and every fan a more personal experience with our industry-leading scores, news and video,” said ESPN India and South Asia Vice President and head Ramesh Kumar.

“We have always kept fans at the core of all we do. The new app marks the latest evolution in our storied history as one of the Internet’s digital sports pioneers and is another way that ESPNcricinfo is raising the game for cricket fans in creating the best experience across every device and platform. As we celebrate our 25th anniversary, ESPNcricinfo is more committed than ever to being every fans digital connection to the sport loved by nearly two billion people worldwide.”

Fans can also watch live match action on ESPN.in. ESPNcricinfo’s programming around the series comprises pre- and post-match shows, video highlights, thought-provoking analysis with unmatched statistical data, specially designed to bring the game closer to fans. To help deliver its coverage, ESPNcricinfo has roped in top cricket talent as experts, including Mark Butcher, Steve Harmison, James Taylor, Ravi Bopara and Nick Compton, who mesh seamlessly with their Indian counterparts VVS Laxman, Ajit Agarkar, Aakash Chopra and Murali Kartik.


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