ESPNcricinfo beefs up video content for IPL

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ESPNcricinfo will offer its flagship ‘game around the game programming’ through “Match Day T20” featuring comprehensive opinions, analysis and, insights. Aired on ESPNcricinfo digital platforms, the shows will feature some of the most respected voices in cricket, including Brad Hogg, Ajit Agarkar and ESPN’s very own Gaurav Kalra and , reports brandequity.economictimes. The digital platform has also beefed up its video content.

Besides this there will also be exclusive video shows, ‘Both Ends’, ‘Run Order’, ‘On The Road’. The videos can be accessed here. In addition, ESPNcricinfo’s comprehensive coverage of the IPL will include comprehensive updates of the match through scores & stats, news, match reports and special features including The IPL Top 10, ESPNcricinfo’s All-Time IPL XI, The Weekly IPL list, The Play-a-like challenge, and the 5th season of the popular CricIQ quiz, amongst others.

Sambit Bal, editor-in-chief, ESPNcricinfo, India and South Asia, said, “We are thrilled to bring millions of Indian fans the very best coverage of the IPL and we’re excited to have an insightful expert like Brad Hogg help us do that.”

Ramesh Kumar, vice president, Head of ESPN India and South Asia, said, “The content line-up for this season strives to provide an unparalleled experience, offering our millions of fans a mix of both a serious and lighter side of the tournament. With video consumption growing steadily in the last 18 months, we have especially beefed up our original video content offerings for all kinds of fans this season. We have lined up more than a dozen premium sponsors for this season who see value in associating with this most comprehensive digital coverage beyond just score updates as done by most players in the market.”

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