ESPN, the world’s leading source of creative sports content and TCL, top three global television brand and leading consumer electronics company, have joined hands to share powerful stories from the world of sport through a new video series titled ‘Born a Legend’.
Going beyond the scores, stats and the game itself, ‘Born a Legend uncovers and presents the esteemed values and traits of a wide range of athletes.
Transcending boundaries of geography, gender, shape, and size, the video series features a range of athletes from a female Indonesian gold medal taekwondo fighter to a young cricketer in India ready to tackle the world stage.
The inspirational series tells stories of athletes who have grown into role models and gives a glimpse into how being a ‘legend’ is more than just what meets the eye. The first episode features a motivational story of Defia Rosmaniar, a female Taekwondo athlete from Indonesia who won the first gold medal for the country at the 2018 Asian Games. She impressed the judges with her performance in spite of her father passing away a few days before the Games started.
The video demonstrates how a father’s support for his daughter’s career motivated her to become a world-class athlete and find her true self.
The second episode is an inspirational journey of Kuldeep Yadav from struggling as a cricketer to becoming a global bowling sensation. The story deep-dives into Kuldeep’s struggles with rejections and disappointments in the initial days and how he overcame them to get an entry into the Indian national cricket team.
Commenting on the launch, Lance Peatey, General Manager of ESPN Southeast Asia said, “We are delighted to be doing this second series with TCL after the first was so well received and widely acclaimed. The stories in this series are presented through a slightly different lens, but the common theme across both series is powerful storytelling around sport and athletes – something we really pride ourselves on at ESPN. The ‘Born a Legend’ series will chronicle extraordinary journeys of extraordinary people and we look forward to these videos inspiring many people around the world.”
“TCL is passionate about inspiring the global community, especially the younger generation, through sports. Our collaboration with ESPN is a creative way to encourage people to strive for excellence through sharing powerful stories about sports,” said Eileen Sun, Chief Marketing Officer, Overseas Business Group of TCL Smart Device Business Group. Each “Born a Legend” video will be approximately 4 minutes long and will be available on ESPN’s web and app platforms, ESPN Facebook, as well as TCL’s official website. Additionally, fans will be able to watch behind-the-scenes footage and other content on TCL’s Facebook and YouTube pages. Viewers also stand a chance of winning special gifts from the athletes through TCL’s social campaigns. Further details will be announced in due course.
The other videos will be gradually released throughout 2019 and will aim to encourage people to fight for their dreams and be the legend that they were born to be.
After a successful content collaboration with the ‘Inspiring Bonding Moments’ series across Southeast Asia and Brazil in 2016-17, ESPN and TCL take the new series to even more places around the world, including Indonesia, India, Germany, Japan, Russia and Mexico.