Teams and sports stars banking on rising eSport industry

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Brazillian footballer Ronaldo has invested in an eSports company, CNB, according to an announcement by the company.

The football star has acquired 50 per cent in the company in collaboration with poker player Andre Akkari.

“Me and Andre Akkari will invest in the team for eSports, with more than 70 million viewers worldwide” Ronaldo wrote in Portugese.

CNB began competing in Counter-Strike nearly 15 years ago and now fields a League of Legends team in the CBLoL, the Brazilian League of Legends circuit.

eSports is a rage among several companies and players alike. Several NBA teams in the US have invested in eSports companies. Star players Magic Johnson and Shaquille O’Neal have made similar investments too.

NBA’s Philadephia 76ers acquired and merged two eSport teams last year. NFL team Dallas Cowboys, are considering making a similar move, while Houston Rockets has hired a Director of eSport Development.

European football teams like Valencia, FC Schalke 04 and West Ham United are among those that have launched their eSport teams.

According to SuperData, which specialises in information around sports, eSport industry generated $892.8 million in revenues in 2016. It has projected that the industry will top $1 billion in revenues in 2017.

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