Meet Carry Minati – a top youtuber in India who’s famous for his comedy commentary and gaming content. Minati whose real name is Ajey Nagar is a PUBG and CS player who took to streaming and comedy content. He earns reportedly whooping 50 Lakhs from YouTube alone every month for his content.
Minati has 25 Million Youtube Subscribers and earning in Lakhs.
CarryMinati is known best for his roast videos. Almost every one of us has seen one of his best videos, ‘YOUTUBE VS TIKTOK: THE END’. Though the video was later pulled down but is still the favourite of many. CarryMinati has a good sense of humour and he has never disappointed his fans with his video. Carry’s content is always something new and quite funny and enjoyable. Besides that, he’s also a rapper and a gamer. He also has a separate channel named, ‘ Carryislive’. Carryminati has till date garnered more than 25 Million subscribers on his YouTube channel.
Carry Minati earns 50 Lacs, how much others earn in comparison ?
According to a report Minati makes about $66,100 (50Lacs) monthly exclusively from YouTube. But his earning is still less in comparison to some of the other big Youtube earners.
Compare that to YouTube channels from Sri Lanka, Pakistan, and Bangladesh, such as Ape Amma, Kitchen with Amma and Farjana Drawing Academy that earn $95,00 and $225,000 per month.
Carry Minati said that the report does not accurately represent his earnings from YouTube and declined to disclose the numbers himself.
But Carry MInati does not make as much as these other youtubers with similar subscriber count, for multiple reasons we will discuss below, the type of content he makes is not the ideal for YouTube and they demonetize his content. The use of profanities or bad language and offensive videos all in comedy is what brought him to fame in the first place. Carry of course has multiple other avenues of revenue other than YouTube, such as brand sponsors, influencer marketing networks and affiliate marketing.
The reason behind this gap in wages for youtubers one can say, is the YouTube CPM(Cost Per Mile) which is also known as Cost Per Impression is a unit used for monetization by YouTube, CPM determines how much money a YouTuber makes per thousand views. CPM is paid out to YouTube by companies that might advertise on your video, who take a percentage of the money and also give the YouTuber a percentage.
Before we take a look at what factors determine CPM let’s look at Top 10 countries with highest YouTube CPM.
CPM Rates depend on
- Audience type
COUNTRY CPM RATES
More specifically a countries CMP rates depend on a large amount of factors that the YouTube algorithm take into consideration, some of them are:
Population of the country
Number of people connected to the Internet
Number of hours spent on the internet
Number of people using their credit cards
WHERE DOES THE MONEY COME FROM
The main and primary payment on YouTube is advertising. The length of your video will depend on how many ads you can fit into it, and the content of the video overall will determine whether it’s advertisable or not. Previously most videos regardless of the content were advertisable, now advertisers have been getting more and more strict towards YouTube in that past few years, and many videos uploaded today simply aren’t advertisable. This includes videos with heavy language, videos that cover controversial topics, and anything that may offend. Well this explains why Carry Minati is not making as much as those other youtubers, if you have watched any of his videos you know.
How Much do they make per thousand views
Although advertising rates vary, the average advertiser pays $7.60 gross per 1,000 views.In practice, only 15% of video watchers on average watch at least 30 seconds of an advertising video, which officially counts as being a view.
This percentage undoubtedly depends on the subject matter of your channel and the nature of your subscriber base. Thus, for every 1,000 views of an average video, 150 people on average watch enough of the embedded ad to earn you advertising revenue. This means that the average YouTube site generates $7.60 x 0.15 = $1.14 revenue, less YouTube’s 55% take, leaves the channel owner with $0.63 net income from 1,000 views of a video