Soccer club Serie A side AC Milan has announced its entry into esports through a strategic partnership with Italian organization QLASH. The new team, named AC MILAN QLASH, will compete across both FIFA, in the upcoming global series, as well as the Brawl Stars World Finals, commencing later this month.
More and more clubs and players are starting to get involved and this publicity can only be a good thing for the industry.
— AC Milan (@acmilan) November 2, 2020
“We’re happy to announce this brand-new partnership with QLASH,” said Casper Stylsvig, AC Milan’s chief revenue officer. “This agreement is another important step in our Club’s modernisation and innovation path.
“We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH.”
AC MILAN QLASH will be represented by Diego Campagnani, who finished the last FIFA Global Series season as the number one ranked player in the world for PlayStation, as well as Fabio Denuzzo, one of Italy’s most respected and coveted players for FIFA’s Xbox side.
QLASH recently partnered with bitter rivals Inter Milan back in February of this year, however, it looks as if the firm has made the switch to the Rossoneri instead. This comes as a shock as the switch was too soon but at the same time its great to see another football club is jumping into esports.
Luca Pagano, QLASH co-founder and CEO added: “For traditional companies that have the courage to adjust and embrace innovation, esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their esports arm, not just for operation, but also at brand and commercial levels.