From esports, Twitch graduates to 24/7 Sports Channel Stadium

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The digital destination for esports fans, Twitch will also be offering live coverage of college football, men’s basketball and wrestling.

Twitch – The live streaming video platform owned by Twitch Interactive, an Amazon subsidiary – has launched a a new Twitch sports channel offered by Stadium to add traditional sports content.

The ‘Stadium’ – (https://www.twitch.tv/stadium) – will stream sports content, including exclusive live games and events, real-time sports highlights, live studio programming featuring news and analysis, classic games, and original programming, sporttechie.com has reported. The live events will include men’s basketball, Olympic sports from top NCAA conferences, American Ultimate Disc League games and Ring of Honor Wrestling Matches.

Stadium will also program a second Twitch channel (https://www.twitch.tv/stadium2) for co-streaming opportunities hosted by certain Twitch and Stadium personalities.

Stadium is owned by a consortium of companies like Sinclair Broadcast Group, BAMTech, the NHL, the PGA TOUR, and Meredith Corp.

Brendan Canning, Stadium’s head of distribution, said: “We continue to focus our strategy on reaching fans on whatever platform they consume sports content and are excited to introduce Stadium to the millions of active and engaged viewers on Twitch. We look forward to tapping into a new, growing audience of fans.”

Stadium will be the second 24/7 sports streaming service to launch on Twitch, which also has a formed a partnership with Eleven Sports in March. Twitch last year struck a deal with the NBA G League to stream a handful of games. It also streamed a few Thursday Night Football games near the end of the NFL season.

“As Twitch continues to expand into adjacent areas of interest surfaced from our community of gamers, physical sports are gaining traction,” said Jane Weedon, Twitch’s director of business development, in a statement.

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