The partnership will see Etihad Airways and official travel agency Hala Abu Dhabi work to allow fans from across the globe to engage with some of the biggest names in cricket, including Eoin Morgan, Shane Watson, Shahid Afridi, and Lasith Malinga, who will all be participating in the inaugural Abu Dhabi showdown this November.
Yasser Al Yousuf, vice president of Commercial Partnerships of Etihad Aviation Group, and Matthew Boucher, CEO of Abu Dhabi Cricket, alongside chairman of T10 Sports Management, Shaji Ul Mulk attended the signing at the Etihad Innovation Centre in Abu Dhabi.
Talal Al Hashemi, director of Technical Affairs at Abu Dhabi Sports Council, said: “This partnership with Etihad Airways further underlines the significance of the Abu Dhabi T10 and its appeal to local and global audiences. We are preparing to host something special for cricket fans locally and around the world. Our strategic partnership with Etihad Airways takes us another big step forward in achieving this vision.”
Yasser Al Yousuf commented: “Etihad Airways is pleased to announce this collaboration with the Abu Dhabi Sports Council who continue to position Abu Dhabi as a leading global sporting destination. Etihad has a proud heritage of partnering with large-scale sporting events and it is an exciting time to be part of the fast-paced and explosive action associated with the Abu Dhabi T10. We look forward to welcoming visitors from around the world to Abu Dhabi and the UAE to share in this momentous occasion.”
Boucher added: “The Abu Dhabi T10 has grown to become one of the most exciting and popular cricketing properties in the world, not only for the players but also for the fans. Hosting this tournament for the first time in Abu Dhabi gives us an opportunity to do something unique and different. Having a partner like Etihad Airways allows us to do that as we work together to make this an unforgettable event for the fans.”
The tournament, to be hosted in the nation’s capital for the first time after two years in the northern emirates, will attract over 100 international players. Beyond the cricket excitement, the stage is set for some big names from Bollywood to entertain the crowds, alongside a fan village and family-oriented activities.