EU breaks down borders for online sports subscriptions


Watching online sports and entertainment broadcast across the European Union (EU) will become easier in the entire region beginning next year.

All subscription for digital services, including sports, movies and entertainment, can now be accessed and viewed across the 28-member countries.

However, free-of-charge services will be exempt from this agreement and the service provider will decide whether it should be made available across the EU.

According to a statement from the European Commission, the new rules come into effect from 2018. It will enable consumers to access their online content services when they travel in the EU the same way they access them at home.

The agreed text must now be formally confirmed by the Council of the EU and the European Parliament. Once adopted, the rules will become applicable in all EU nations and right holders a nine-month period to prepare for the application of the new rules.

Mobile roaming services across the 28 EU nations are being abolished from June 15, 2017.
The agreement will have to be approved, which is seen as a formality. It is aimed at people temporarily in another EU country.

Subscription to online services across EU has been growing rapidly, up 113 per cent between 2010 and 2014. The number of users grew 56 per cent between 2014 and 2015. When these subscribers travel to another country, their services are inaccessible. The new agreement will come as a relief as their favourite movies, sports broadcasts and other services can be accessed anytime, anywhere within EU.