Euro 2020: Fevicol & Amul come up with witty marketing campaign after Ronaldo snubs Coca-Cola in Euro

Euro 2020: Fevicol & Amul have come up with witty advertising campaigns after Cristiano Ronaldo snubbed Coca-Cola in Euro in favour of water

Euro 2020: Someone’s loss is someone else’s gain. Fevicol and Amul have used the phrase to dive into the Coca-Cola-Cristiano Ronaldo saga. As the Portugal superstar removed Coca-Cola bottles from a press conference during Euro 2020, the soft-drink company suffered a massive $4 billion loss within few hours. Taking a dig at Coca-Cola, Fevicol and Amul came up with a witty social media campaign to utilize the row in their advertisements.

Also Read: EURO 2020: Cristiano Ronaldo’s outburst against Coca Cola costs company $ 4 Billion in valuation,

Fevicol, which manufactures adhesives, published an ad taking a dig at Coca-Cola, “Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation will drop).”


Euro 2020: Amul, which is known to come up with cheeky ad campaigns for its dairy products, especially butter, too dived into it. Amul came up with an ad with a slogan, “Not bottling one’s feeling. Amul, never pushed aside.”

The ad campaign features a setup of a football press conference with the Amul girl in the middle of it. RS Sodhi, MD at Gujarat Cooperative Milk Marketing Federation (GCMMF) tweeted the Amul ad.

As for the Coca-Cola-Ronaldo saga, Coke is a sponsor of Euro 2020. Spanish paper Marca reported that the company’s shares took a dive, and meant billions of dollars in losses.

The stock market opened at 3pm in Europe. At that time, the Coca-Cola share was close to 56.10 dollars. 30 minutes later, when Cristiano Ronaldo and Fernando Santos stepped into the press room at the Puskas Ferenc Stadium in Budapest, stocks plummeted to a low of $ 55.22 per share.

LSO READ: EURO 2020: Cristiano Ronaldo ‘upset’ removes Coca-Cola bottles during press-conference for Portugal vs Hungary match, check why?

The gesture of putting the bottles aside caused a brutal 1.6% drop for the company on the stock market. And in economic terms, Coca-Cola went from being worth $242 billion to $238 billion. Total losses of $4 billion.

EURO 2020 – Cristiano Ronaldo vs Coca Cola: Company issues statement: Coke has since issued a statement in response to CR7’s actions, saying “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.

READ: EURO 2020 ‘Bottlegate’: Russian coach Cherchesov counters Cristiano Ronaldo, drinks bottle of Coca Cola at EURO 2020 Press Conference

A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”