Euro 2020: Someone’s loss is someone else’s gain. Fevicol and Amul have used the phrase to dive into the Coca-Cola-Cristiano Ronaldo saga. As the Portugal superstar removed Coca-Cola bottles from a press conference during Euro 2020, the soft-drink company suffered a massive $4 billion loss within few hours. Taking a dig at Coca-Cola, Fevicol and Amul came up with a witty social media campaign to utilize the row in their advertisements.
Fevicol, which manufactures adhesives, published an ad taking a dig at Coca-Cola, “Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation will drop).”
— Fevicol (@StuckByFevicol) June 17, 2021
Euro 2020: Amul, which is known to come up with cheeky ad campaigns for its dairy products, especially butter, too dived into it. Amul came up with an ad with a slogan, “Not bottling one’s feeling. Amul, never pushed aside.”
About beverages and football… pic.twitter.com/zXIzLfMvQV
— R S Sodhi (@Rssamul) June 17, 2021
The ad campaign features a setup of a football press conference with the Amul girl in the middle of it. RS Sodhi, MD at Gujarat Cooperative Milk Marketing Federation (GCMMF) tweeted the Amul ad.
— The Sportsman (@TheSportsman) June 14, 2021
As for the Coca-Cola-Ronaldo saga, Coke is a sponsor of Euro 2020. Spanish paper Marca reported that the company’s shares took a dive, and meant billions of dollars in losses.
The stock market opened at 3pm in Europe. At that time, the Coca-Cola share was close to 56.10 dollars. 30 minutes later, when Cristiano Ronaldo and Fernando Santos stepped into the press room at the Puskas Ferenc Stadium in Budapest, stocks plummeted to a low of $ 55.22 per share.
The gesture of putting the bottles aside caused a brutal 1.6% drop for the company on the stock market. And in economic terms, Coca-Cola went from being worth $242 billion to $238 billion. Total losses of $4 billion.
EURO 2020 – Cristiano Ronaldo vs Coca Cola: Company issues statement: Coke has since issued a statement in response to CR7’s actions, saying “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.
A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”