Euro 2020: UEFA warns teams of fines if they don’t stop removing sponsor bottles after Cristiano Ronaldo incident – UEFA has warned the teams to stop messing around with the sponsor bottles in press conferences or else they will have to face dire consequences.
It all started with Cristiano Ronaldo removing a pair of Coca-Cola bottles during the pre-match press conference before the Hungary match in the Euro 2020. Paul Pogba and Manuel Locatelli soon followed suits as they also removed sponsor bottles and kept them away from them while doing media duties.
UEFA has not taken this thing on a lighter note and has informed all the teams that they have to abide by the sponsor regulations during the tournament.
tournament director Martin Kallen said, “It is important because the revenues of the sponsors are important for the tournament and for European football.
“We are never fining players directly from the Uefa side, we will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player.”
Kallen further added players who don’t want bottles due to their religious commitment can have the bottle moved before the press conference starts.
Coca-Cola lost almost $4 billion in market valuation since the video of Ronaldo went viral. Sponsorships are one of UEFA’s main revenue sources. European football’s governing body raked in more than 450 million Euros in sponsorship deals in the last European championship.
Players, national federations and the club also get a huge chunk of the sponsorship revenue. Pogba who doesn’t drink alcohol removed a Heineken beer bottle which happens to be one of UEFA’s long-standing sponsor. Locatelli too copied Cristiano Ronaldo’s tricks and removed Coca-Cola bottles in front of the camera.