European Football: Top 10 shirt sponsorship deals

The Liverpool versus New Balance kit sponsorship dispute has brought the fore the commercial role and value of the team jerseys in professional club football. The deals run into millions of dollars.

All the top ten jersey sponsorship deals in European club football have contracts worth over $ 100 million from kit and shirt sponsorship deals.

LaLiga leaders Real Madrid make the most € 190 mn ($ 212.27 mn) from their jersey –  €86.9 mn ($ 97.09 mn) from kit supplier Adidas and € 70 mn / $ 78.2 mn from jersey sponsors Emirates. However, Chevrolet’s € 74.1 mn ($ 82.79 mn) annual contract with Manchester is the single largest shirt sponsorship deal.

Here are the top ten European football clubs which collectively make €1,290.9 million ($1,442.21 mn) in revenues from their shirts:

10)Juventus: € 93 mn  / $ 104 mn

adidas : €51 mn / $57 mn

Jeep : €42 mn / $ 47 mn

9)Liverpool : €98.5 mn / $110 mn

New Balance: €52.1 mn / $ 59 mn

Standard Chartered : €46.3 mn / $ 51.75 mn

8)Arsenal : €104.2m / $ 116.5 mn

Adidas : €57.9 mn / $64.69 mn

Emirates:  €46.3 mn / $ 51.73 mn

7)Bayern Munich : €106 mn / $ 118.4 mn

Adidas: €66 mn / $ 73.74 mn

T-mobile: €40 mn . $ 44.69 mn

6)Chelsea K €115.8 mn / $ 129.37 mn

Nike : €69.5 mn / $ 77.65 mn

Yokohama :  €46.3 mn /$ 51.53 mn

5)Manchester City : €127.4 mn / $ 142.33 mn

Puma: €75.3 mn / $ 84.13 mn

Etihad : €52.1 mn / $ 58.21 mn

4)Paris Saint-Germain : €135 mn / $ 150.82 mn

Nike : €75 mn / $ 83.89 mn

Accor Live Limitless:  €60 mn / $ 67.03 mn

3)Barcelona :  € 160 mn / $ 178.75 mn

Nike : €105m mn / $ 117.31 mn

Rakuten: €55 mn / $ 61.45 mn

2) Manchester United : €161 mn / $ 179.87 mn

Adidas :  €86.9 mn / $ 97.09 mn

Chevrolet ; € 74.1 mn / $ 82.79 mn

1)Real Madrid : € 190 mn / $ 212.27 mn
adidas: €120m  / $ 134.7 mn

Emirates: €70m / $ 78.2 mn

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