The Los Blancos agreed to a new kit deal with the UAE based airlines, Fly Emirates worth $332 million for a time period of 4 years, running until 2022. This dwarfs the Spanish record of $58 million per annum deal struck by FC Barcelona with Rakuten and the world record of $72 million per year deal Manchester United have in place with Chevrolet until 2021.
With huge earnings from the shirt sponsorship deals, the clubs are now making more money than ever before.
Premiere League clubs smashed their own record with clubs registering record growth of 181% for combined shirt sponsorship deals, with the 20 clubs generating $367.3 million for the 2017-18 season, from an aggregate of $130.9 million in year 2010-11.
InsideSport looks at the most expensive deals yet done in the European football. Here is your list: