Discovery Inc-owned International sports broadcaster Eurosport has launched its e-commerce platform powered by leading online sports retailer SportPursuit.
The move comes after launching ‘Eurosport GC’ cycling wear collection last month in collaboration with leading technical sportswear manufacturer Tenn Outdoors.
Ian Woods, vice-president of sales for international consumer products at the Discovery Global Enterprises arm of Eurosport’s parent company Discovery Communications, said, “Our ambition is not only to serve our super fans but grow our fan base by creating more consumer touchpoints. The Eurosport Shop underpins these aims by offering long-term cross-selling opportunities across our digital platforms, driving greater customer loyalty and engagement.
“Eurosport’s content creates authentic emotional connections with fans, which is the perfect platform to develop strong product advocates and grow the company’s content and brand footprint across Europe.”
Eurosport Shop is now live in France, Germany and the UK via dedicated local-language microsites and is also fully integrated with existing Eurosport online platforms in these markets. The portal’s wide range of offerings includes top brands such as Columbia, Craft, Hoka One One, Huub, Cube, Marmot, Endura, Pearl Izumi, Helly Hansen and Skins Compression wear.
Eurosport Shop will also be accessible in Belgium, Monaco, Austria and Switzerland.
Sports and fitness enthusiasts can select from a wide range of sportswear, equipments and accessories for cycling, running, skiing, triathlon, hiking, mountain biking, snowboarding, swimming, climbing, sailing, golf, camping etc.