One out of three sports fans is consuming sports content on their mobile or tablet screens. The change in the habit of sports’ video content consumers has come to the fore in the new search and YouTube data from Google.
Google’s Sports Viewing Survey shows that 30% sports viewers have streamed sports content on their smartphones or tablets. The survey in December has polled 1,520 sports fans between 18 and 54 age group.
Interestingly, 80% of respondents said they’ve juggled multiple screens while streaming sports. The trend shows that fans have indulged in messaging to other fans, searching for player stats or live scores on their mobile devices or computers, while simultaneously watching the game on television, SportTechie has reported with reference to the Google blog.
“Sports fans want to watch on their own terms,” Google said in a blog post. “These days, people expect to be able to watch anything, anytime, on any screen – and sports are no exception. Sometimes getting the full experience means using multiple screens simultaneously.”
The addition of multiple screens means that the consumption of highlight videos and other sport-related content, such as interviews with athletes and funny videos, is also on the rise.
The number of people on YouTube searching for “highlight” videos has climbed 90% over the same time last year, according to Google search data. The amount of time people spent watching sports “interview” videos has risen 60%, while watch-time for “funny” sports videos on YouTube has risen 50% year-over-year.
“Sports fandom goes way beyond watching the game itself,” Google said.
Interestingly, searches for “how to” sports videos, such as how to spike a volleyball, throw a curveball or ice skate, have also been increasing.
A PwC survey in October last year had revealed that 81% of sports fans had subscribed to Pay TV in 2017. But a majority of them were willing to slash down their cable or dump the cable absolutely as have better means to view sports video content.