Ex-Google man Bawankule is Star India head for TV, OTT ad sales

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Star India has confirmed the appointment of Nitin Bawankule as the head of ad sales. In this role, Nitin will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective October 1st, 2019 and will report into Sanjay Gupta, Country Manager, Star and Disney India.

“The media and entertainment industry is poised for rapid growth and our viewership continues to reach newer heights. With Nitin’s proficiency in growing teams and scaling businesses, his prowess in building long-term partnerships, and his mastery of the consumer internet space, I am confident that he will play a pivotal role in shaping and driving our ambitious growth strategy in the years to come,” said Star and Disney India country manager Sanjay Gupta.

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Star is a great brand and has played a lead role in transforming the media and entertainment industry in India. It’s truly an honour to be a part of such an exceptional organization and I look forward to all the great things we will accomplish together,” said Nitin Bawankule.

Nitin has over two decades of experience in global sales, building large businesses and expanding into new markets. His expertise includes scaling sales organisations, establishing strategic partnerships and helping build long-lasting relationships with some of the biggest global internet and consumer brands.

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Prior to joining Star, Nitin worked with Google for over eight years. In his last role, as the Country Director for Google Cloud India, he spearheaded the exponential growth of Cloud adoption in the country. In addition, Nitin has led the Google Ads business as Industry Director. Prior to joining Google, Nitin worked with Dell as a Director, where he handled multiple sales and business roles.

Nitin holds a Masters in Business Administration (MBA) in Marketing and Finance from Indian Institute of Management Bangalore and Bachelor of Engineering, Electronics Engineering, from Visvesvaraya National Institute of Technology.

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