FanCode announces partnership with WSC Sports to innovate the delivery of video content

FanCode, India’s premier digital sports destination for all fans, has introduced WSC Sports AI technology on the platform to power the delivery of video highlights. The partnership with WSC Sports will allow FanCode to grow the speed, scale and personalization of video content for their key sports rights content.

WSC Sports’ technology was first launched across T20 Cricket tournaments earlier in the year and has now expanded to other sports leagues and tournaments in the region. The partnership will allow FanCode to dramatically expand their video storytelling capabilities, with the use of machine learning and automation for live and post live sports content.

FanCode Co-Founder, Yannick Colaco, said: “FanCode aims to provide the best digital experience to Indian sports fans and leveraging technology is a critical component of delivering on our promise. Our partnership with WSC allows us to deliver a superior interactive match viewing experience to our users through customized and near real-time highlights of their favourite games.”

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“It is an exciting partnership as FanCode is truly innovating the delivery of sports content to Indian sports fans,” WSC Sports Head of APAC Guy Port said. “We look forward to the opportunity for scale and personalization of highlights in the future.”

The agreement adds to the list of global sports properties working with WSC Sports’ AI automation technology. This includes the BBL and WBBL in Australia and other top global sports leagues such as the NBA, Bundesliga, PGA Tour, MLS and FIBA.