The National Football League (NFL), America’s most popular sports league, and multi-sport aggregator platform FanCode have entered into a partnership to LIVE stream the NFL matches in India.
The multi-season deal will enable fans to enjoy 5 live games every week during the regular season and get all the excitement of the post-season including the Super Bowl, the world’s biggest annual sporting event.
“We’re delighted to partner with the National Football League to become the league’s live stream partner in India as it perfectly resonates with our philosophy to cater to the underserved avid sports fans by partnering with long-tail sports leagues. NFL enjoys a special place in every sports fans’ heart across the globe and is one of the biggest sporting leagues in the world. With its unique style of play, we are confident that the Indian fans will follow the NFL in good numbers, now that they will have access to live games on-the-go,” said Yannick Colaco – Co-Founder, FanCode.
“Sports fans in India today have access to some of the biggest global sporting properties. The addition of the biggest American sports league, the NFL, is certainly a big addition to the sports streaming universe in India. Our partnership with the NFL will enable fans extensive access to live games, insights and highlights from a sport that promises adrenaline rush and non-stop edge-of-the-seat action,” said Prasana Krishnan – Co-Founder, FanCode.
Today, with more than 10 million app downloads, FanCode offers a personalised, curated sports experience across live streaming, news, live match scores, in-depth game analysis and fantasy sports statistics & tips, all on a single platform. To bridge the gap between sports fans and their favourite sports, FanCode collaborates with leading mainstream sports broadcasters and OTT platforms to supplement their core audience reach, help them monetise their long-tail sports content and broad-base their overall sports coverage. Apart from the FanCode App (iOS | Android), the matches will also be live-streamed on the FanCode’s website – www.fancode.com.
The NFL is another jewel in the crown for FanCode which currently is also bringing sports fans in India live telecast of NBA, Bangladesh Premier League, Eredivisie, Jupiler Pro League, I-League and limited-overs cricket series between West Indies and Ireland.