Fantasy Sports : Netimpact Solutions to handle ORM mandate of My11Circle and other group companies

Netimpact Solutions, a social analytics company-cum-marketing consultancy has won the Online Reputation Management (ORM) mandate for one of India’s leading online gaming companies, Games24x7. Netimpact Solutions will be responsible for enhancing player engagement across all digital platforms through real-time feedback and insights for all of Games24x7’s gaming platforms.

Founded by New York University alumni TrivikramanThampy and Bhavin Pandya in 2006, Games24x7 is one of India’s leading gaming companies with a full-stack portfolio of Skill Games and Casual Games, including RummyCircle and My11Circle. The company is backed by early-stage investments from marquee firm Tiger Global and a host of investment entities from the United States.

In the past year, Games24x7 has been partnering with national brand ambassadors for its gaming platforms, starting with iconic cricketer Sourav Ganguly’s promotion of My11Circle. The company has been investing aggressively in its India-centric mobile games business, while also diversifying with investments in the international gaming market and other technology partnerships.

Rahul Saigal, Founder and CEO, Netimpact Solutions said, “We are very happy to partner with Games24x7 in their journey to take their exciting games to wider audiences. We will work closely with Games24x7 around our expertise in big data social analytics and ORM to ensure that Games24x7 players’ (from a first time to regular players) gaming experience is backed by a best-in-class social customer support channel and a timely and feedback collation process.”

Siddharth Banerjee, Chief Revenue and Marketing Officer, Games24x7 said, “This partnership is in line with our strategic vision of establishing Games24x7 as a 21st-century scientific gaming company – built out of India for the world. India is witnessing exponential growth in the online gaming industry. As one of the leading skill-based gaming companies in the country, we will not just aim to connect the propositions of our gaming platforms with millions of gaming enthusiasts but also educating consumers about the science of gaming.”