Favcy to power enCommerce for Knight Club, signs KKR


Kolkata Knight Riders has signed with Favcy in an exciting initiative to map its fan’s 360° journey across all engagement touch points, including the online and offline worlds. With the introduction of KKR Runs, the Engagement Point System, Knight Club members can redeem KKR runs against offers made by KKR or get discounts and cash backs at restaurants and retail establishments.

The introduction of KKR runs is a step towards building a Loyalty Framework for fans.

With Favcy, KKR is working on to record a deeper understanding on the engagement behaviours of fans. This knowledge will be utilised for creating personalised journey for every fan in the coming seasons. KKR with this enCommerce initiative is looking to not only reward KKR Runs for the purchase of tickets and merchandise but also extending the engagement initiatives to their sponsors. KKR has tied up with Kingfisher Beer and Pepsi for rewarding KKR fans with redemption of KKR runs.

The King of the Kolkta Knights, King Khan has himself come on the camera to tell the fans about this rare engagement experience.

Venky Mysore, MD & CEO, KKR said, “Fans are the backbone of any sports franchise and we are fortunate that KKR has been the most followed team in the IPL over the years. On our 10th anniversary we are delighted to offer a gift to our fans through our official fan club – Knight Club”.

Viren D’silva, Partner at Favcy said,  “Kolkata Knight Riders is committed to go that extra mile for Fans and we are excited to partner with them.  The association with KKR is about keeping the fan at the centre and enhancing their engagement via enCommerce. Favcy, with its data driven approach, will convert the intangible energy of a fan to a tangible benefits to the entire sporting ecosystem.”

Fans can sign up to the Knight Club by giving a missed call to +91-9022-566-56 or going to the following link http://kkr.in/knight_club/.