Spanish football giants FC Barcelona has inked a three year deal with South Korean oil and lubricants manufacturers SK Lubricants.
The deal will see SK Lubricants become the club’s official lubricant partner, in the lubricants and engine oil category, for the next three seasons.
This is the first partnership agreement for FC Barcelona with Korean company, which also covers China, Russia, Thailand and Vietnam. The club has said that South Korea forms an important part of the APAC market.
The announcement was made at a special event in Beijing graced by Barcelona Head of Business for APAC, Jordi Camps, and Barça Legend Gaizka Mendieta and SK Lubricants’ Yongmin Park, Head of the Lubricants Business Division, and Jaeduk Sung, Head of Lubricants China Division.
The club has said that the deal is an important step in the planned growth established in the Strategic Plan, approved by the Board of Directors for this mandate, and fits with the Club’s objective of searching proactively for partners that are best suited to the values and traits of the brand, as well as finding the best partnership for each category in the sports marketing world.
SK lubricants, headquartered in South Korea, is a fully-owned subsidiary of SK innovation and among the leading producer, distributor and marketer of premium base oil and finished lubricants product across the globe. The company exports products to over 60 countries and it was the first to commercialize API Group III base oil globally in 1995.
SK’s finished lubricants brand, SK ZIC, were launched in South Korea. SK ZIC is the most powerful brand in Korea, has won the first place in brand power in Korea for 20 consecutive years and won the first place in the best engine oil category for 2 years in Russia.