FC Barcelona and FBS have reached a long-term global partnership agreement, whereby the broker specializing in forex trading will become LaLiga club’s official trading partner for the next four years. The deal will run through June 2024.
As a result of this agreement, FC Barcelona and FBS plan to undertake different joint programs to offer unique online and offline experiences to their followers around the world. These include the creation of branded content to take both parties closer to their audiences and to generate greater engagement with Barça fans, as well as the presence of the FBS name on the LED at the Camp Nou stadium on game days, among other assets.
This new partnership is part of FC Barcelona global expansion strategy, based on sourcing the best possible agreements in each partnership category, in order to keep the Barça project growing and to stay at the top, not only on the field, but also in the fields of marketing and sports sponsorship.
“We are pleased to announce this new partnership with FBS, a leading brand in its sector. It is an agreement that will help us to continue growing and advancing with such a unique project as FC Barcelona and to consolidate our expansion strategy on a global level, to continue setting standards not only for our style of play, which is so recognised around the world, but also in the fields of partnerships and sports marketing,” said Josep Pont, Board of Directors member responsible for the Commercial Area of FC Barcelona.
“Partnership with FC Barcelona is an exciting new chapter in FBS history. Our mutual goals meet at the point of ambition: just as Barcelona strives for being the #1 name in football, FBS aims to win the global leadership and become synonymous with success in online investing,” added Ali Heder, Chief Marketing Officer of FBS.
“We reckon this partnership will help both sides to push the limits even further and get in the spotlight at the new playgrounds. For the time being, FBS is cooking up some great promo ideas and social responsibility projects – as experts in investing, we know that meaningful deeds implemented with passion and supported by strong allies pay the best interest.”
The deal was facilitated by the London-based sports marketing agency SportQuake. The agreement was made official at an event held at the Camp Nou stadium.